UX designer with 17 years experience of creating digital services and websites.

Interaction designer & front-end developer at HMRC (contract)

from April 2019, Worthing

Alongside a scrum team, I design and build services for taxpayers. Day-to-day, I:

• produce Sketch and HTML prototypes;
• design and facilitating workshops;
• develop production front-end code;
• work with GDS processes and GOV.UK design system;
• contribute to the HMRC design system;
• create service maps and blueprints;
• take part in research sessions;
• ensure everything I design and code is accessible.

Read a case study about a service I designed for HMRC

Design consultant for Onalytica (contract)

December 2018—February 2019, London

Onalytica helps companies understand who is talking about them online. I worked with their senior leadership to help improve their design process.

• Undertook research to understand their users
• Worked with various teams to map their internal processes
• Advocated for process changes in a presentation to C-suite
• Helped implement an updated research and design process
• Designed and built a front-end pattern library

Read my case study about the work I did with Onalytica.

Head of Design at Firefly Learning

September 2014—October 2018, London

Firefly took an investment of £4.5M to grow its R&D capability. I was asked to become Firefly’s Head of Design and scale-up the product design capability of the company.

• Redefined Firefly’s user-research and design process
• Put into place new tooling and design methodologies
• Grew Firefly’s design team from 1 to 5
• Built a hiring and retention process for designers
• Helped grow Firefly from ~200 to over 500 schools as a member of Firefly’s SLT
• Helped maintain 97% customer satisfaction rating

Read my case study about leading Firefly’s design team

Product designer at Firefly Learning

September 2011—September 2014, London

• Helped to grow Firefly from start-up to international company
• Designed and build of websites for schools
• Designed apps for iPhone and iPad
• Prototyped and built new features for Firefly on the web
• Conducted research with teachers and students

Older roles

• 2009—2011, UX developer at Onalytica
• 2007-2008, Freelance web designer
• 2006-2007, UI designer at Glaxstar
• 2004-2007, Web designer at Key Web and Marketing

2:1 BSc (HONS) Multimedia Technology from the University of Huddersfield in 2003

Design

• Service design
• UX design
• UI design
• Prototyping
• Design systems

Leadership & creativity

• Workshop design & facilitation
• Design process planning
• Design thinking methodology
• Mentoring
• Stakeholder management

Development

• HTML & CSS
• JavaScript
• Vue
• Node
• SASS & Less
• Git

• Location: Littlehampton (near Brighton)
• Phone: 07766 256899
• Email: roo@roodesign.co.uk
• Website: roodesign.co.uk