Jon Roobottom's CV

UX designer with 17 years experience of creating digital services and websites.

I’ve been designing engaging online experiences since my 28K dial-up modem was a cutting-edge piece of kit. Nowadays, I work at the crossroads of creativity, design and technology.

Most recently I’ve been designing services for HMRC. Before that, I built and led a design team.

I’m also a skilled front-end developer; equally at home building prototypes as I am production code.


Interaction designer & front-end developer at HMRC (contract)

from April 2019, Worthing

Alongside a scrum team, I design and build services for taxpayers. Day-to-day, I:

  • produce Sketch and HTML prototypes;
  • design and facilitating workshops;
  • develop production front-end code;
  • work with GDS processes and GOV.UK design system;
  • contribute to the HMRC design system;
  • create service maps and blueprints;
  • take part in research sessions;
  • ensure everything I design and code is accessible.

Read a case study about a service I designed for HMRC

Design consultant for Onalytica (contract)

December 2018—February 2019, London

Onalytica helps companies understand who is talking about them online. I worked with their senior leadership to help improve their design process.

  • Undertook research to understand their users
  • Worked with various teams to map their internal processes
  • Advocated for process changes in a presentation to C-suite
  • Helped implement an updated research and design process
  • Designed and built a front-end pattern library

Read my case study about the work I did with Onalytica.

Head of Design at Firefly Learning

September 2014—October 2018, London

Firefly took an investment of £4.5M to grow its R&D capability. I was asked to become Firefly’s Head of Design and scale-up the product design capability of the company.

  • Redefined Firefly’s user-research and design process
  • Put into place new tooling and design methodologies
  • Grew Firefly’s design team from 1 to 5
  • Built a hiring and retention process for designers
  • Helped grow Firefly from ~200 to over 500 schools as a member of Firefly’s SLT
  • Helped maintain 97% customer satisfaction rating

Read my case study about leading Firefly’s design team

Product designer at Firefly Learning

September 2011—September 2014, London

  • Helped to grow Firefly from start-up to international company
  • Designed and build of websites for schools
  • Designed apps for iPhone and iPad
  • Prototyped and built new features for Firefly on the web
  • Conducted research with teachers and students

Older roles

  • 2009—2011, UX developer at Onalytica
  • 2007-2008, Freelance web designer
  • 2006-2007, UI designer at Glaxstar
  • 2004-2007, Web designer at Key Web and Marketing


2:1 BSc (HONS) Multimedia Technology from the University of Huddersfield in 2003



  • Service design
  • UX design
  • UI design
  • Prototyping
  • Design systems

Leadership & creativity

  • Workshop design & facilitation
  • Design process planning
  • Design thinking methodology
  • Mentoring
  • Stakeholder management


  • HTML & CSS
  • JavaScript
  • Vue
  • Node
  • SASS & Less
  • Git

Contact me

You can download the latest PDF version of this CV.

Each time I make an update, a new PDF version is built automatically. You can view the source code if you’d like.