Jon Roobottom’s CV

Made Tech are a public sector consultancy specialising in user-centred design. Our community of practice is ~80 permanent user-centred professionals across research, design, product and business analysis.

I’m responsible for:

• Shaping user-centred projects that align with our clients’ strategies and GDS best practice
• Developing relationships with key senior stakeholders
• Helping to build a happy, healthy community of practice
• Evolving Made Tech’s approach to interaction and service design
• Working with our cross-functional teams to guide user-centred work
• Hands-on interaction or service design on critical projects
• Hiring and managing skilled designers
• Writing bids that win work

Leading the service design approach in a cross-functional agile team. Managing multiple senior stakeholder relationships. Advocating for users. Mapping multi-touchpoint journeys.

Outcomes include simplified log submissions with good form design; passing GDS alpha and beta assessment; and cutting projected cost-to-serve by 50%.

Case study

Easier reporting of social housing data.

Improving processes for Border Force officers and analysts across a complex program of work.

Service and interaction design across ~20 flagship services; Improving journies based on quant and qual data; Leading design approach in a dynamic environment to provide user value at pace.

Case study

Accessible corporation tax

Improving payment journeys on a multidisciplinary agile team. Prototyping using the GOV.UK Kit; Ensuring accessibility; Building HMRC Design System components and advising senior stakeholders.

Outcomes: Buy-in from business into our approach; The project was renewed through the alpha and beta phases; Successfully launched a new service for the citizen.

Case study

Helping taxpayers when they’re due a refund

When Firefly raised capital with the aim of rapid growth in the UK and internationally, I was asked to hire and lead a product design team. Over the next four years, alongside the other ‘heads-of’, we expanded the company to over 500 schools in 60 countries with around 250k users.

I was responsible for:

• Growing and mentoring Firefly’s design team
• Owning Firefly’s research and design process
• Leading the creation of Firefly’s design system
• Embedding user-centred design across the organisation
• Advocating for user needs and helping to define the product strategy

Case Study

Leading Design at Firefly Learning

I was responsible for:

• Designing and buiding websites for schools on the Firefly platform
• Designing the Firefly App for iPhone and iPad
• Prototyping and building new app features for Firefly Web
• Conducted research with teachers and students
• Growing our community of schools by involving teachers and students in the design process.

• Freelance web and app designer
• UI designer at Onlytica
• UI designer at Glaxstar
• Web designer at Key Web Marketing

• Location Littlehampton (near Brighton)
• Phone 07766 256899
• Email roo@roodesign.co.uk
• Websites roodesign.co.uk and roobottom.com
• LinkedIn